From the article:
The constructs of We-ness and Separateness have long been of interest to social psychologists and marital researchers because the formation of a close romantic relationship involves a partial transformation of identity – a shift from being two separate individuals into being a couple.
This is not surprising but it’s certainly interesting and a good technique to use in evaluating your own and others’ relationships.
The same analysis can be used in examining corporate CEOs’ annual letters to shareholders as input to company performance predictions. This makes sense once you consider that companies with egomaniacs as CEOs tend to do poorly. Laura Rittenhouse makes a living practicing this type of analysis.