Personal Pronouns Used In Communications Predictive of Relationship Quality and Outcome

From the article:

The constructs of We-ness and Separateness have long been of interest to social psychologists and marital researchers because the formation of a close romantic relationship involves a partial transformation of identity – a shift from being two separate individuals into being a couple.

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2785123/

This is not surprising but it’s certainly interesting and a good technique to use in evaluating your own and others’ relationships.

The same analysis can be used in examining cor­po­rate CEOs’ annual let­ters to share­hold­ers as input to company performance predictions. This makes sense once you consider that companies with egomaniacs as CEOs tend to do poorly. Laura Rit­ten­house makes a living practicing this type of analysis.

http://rittenhouserankings.com/

 

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